How to take advantage of Influencer Marketing to promote your brand

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The popularity of the Social Media and other online networking platforms gave rise to influential online personalities, also known as “influencers,” who use their massive followings to promote their ideas, share their skills, or even empower people to move and make a difference.

Different influencers represent specific niche, creating content for a particular demographic or social group. Having this access to a particular audience gives them the power to reach the people who actively consume their content – and this particular structure makes influencer marketing a great tool when it comes to online marketing, even for small businesses.

In fact, many companies who made it into the top have sought the help of influencers to promote their brand to their target market. Small or big enterprises have their options when choosing their influencer marketing strategy based on their budget: investing in micro-infuencers or large-scale influencers.

However, investing in influencers to promote your brand is not as simple as paying someone with an impressive number of followers to mention your product or services. The first challenge that you might encounter is how you can reach out to them. While it’s easy to talk to lesser-known influencers, their more popular counterparts with over 100,000 followers may not be as accessible.

Choosing the influencers to promote your products should also be properly considered. The most important things to keep in mind is the quality of the influencer’s content. Additionally, the ideas that they represent should also align with your brand.

Lastly, credibility and validity should also be taken into consideration and this is where research will help the most. Bots, spam, and followers from fake accounts often make up a relatively large percentage of their list so make sure to check for a “verified” icon on their profile.

The indispensable role of airports in economic growth and development

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Airports play an essential role in connecting the world – and this just one of the several reasons why every major city on the planet has invested in this infrastructure. For starters, airports don’t just move passengers, but they also help transport resources no matter where they are in the world.

Beyond its primary function of providing accessible channels to transport people from one place to another, airports also contribute to economic growth and development of its home regions. In fact, several industries benefit from and rely on the commercial aviation industry for their daily operations. Along with seaports, airports are extremely important in export and import trades.

The manufacturing and distribution sectors are heavily dependent on air travel to comply with their time-sensitive schedules. Hotel, travel, and tourism rely on airplane routes and access to transport human cargos to different parts of the world. Business people and investors can create partnerships and networks from companies or individuals who live on the other side of the globe, thanks to the availability of travel that grants them actual access to foreign markets. Especially among businessmen who make a lot of international transactions with global clients (such as LOM Financial), air travel serves paramount purpose.

The presence of airports in a particular global location greatly shapes the economic as well as social landscape of the region. Aside from making it physically accessible to investors, it promises a potential for urban development.

Just like how railroads, seaports, and highways opened a wider entrance for people, products, and services, airports provided a more efficient, faster and 24/7 mode of transport that suits the fast-paced demands of the modern era.

Most importantly, airport infrastructures contribute to a higher economic productivity as well as more dynamic mobility for the most important economic resource that every city can ever have: human capital.

Practical funding options for a financially sound retirement

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When people talk about retirement, others imagine a day at the beach, bathing in the sun, or traveling the world, savoring their well-deserved freedom. Such activities mark the beginning of a retiree’s new life, but there’s one factor that everyone seems to miss: the process of successfully planning for retirement especially when tackling the financial side of it.

So what preparations should one take into consideration when planning for their golden years? First, it’s important to find smart ways to fund your retirement. Here’s some of them:

  • Stock Market Investments

No matter what financial goal you have, investing in the stock market is always a right choice – especially if you’re still decades away from retirement. Planning for your future means looking at for at least 20-30 years of life and the long-term as well as the short-term benefits that you can get from investing and growing your stocks are the perfect vehicles to fund your retirement. If direct investment in stocks may seem complicated and laborious for you, it’s always wise to seek an expert’s help (such as offshore discretionary portfolio management with LOM Financial) or buy shares from equity mutual funds.

  • Employee-Sponsored Retirement Accounts

One example of an employee-sponsored savings account is the 401(k) plan. While it’s usually a less advantageous choice than a pension plan for a retirement fund, there are several reasons why many people still consider this a go-to option because its tax benefits as well as long-term opportunities to build a stable savings. If you’re planning to rely on your contribution plans such as the 401(k) offered an employer, then you have to know the basics of smartly converting this source of fund for retirement.

  • Social Security

Social Security can be one of your income sources after retirement in the U.S., but did you know that strategically planning your claiming options can double the rewards? Here, timing is everything. While you can already benefit from this income source as early as 62, a single year or two of claiming delays can increase the sum of these benefits.

The economics of the Oscars and what it means for film producers

The film industry is not just an avenue where filmmakers and actors can create art and expression through their work – it’s also a type of business where producers and movie makers expect to double or even triple their investments.

While some earn their prize in the box office and other business models designed to market and sell products related to the film franchise, other channels where moviemakers can boost an impressive return on investment is by winning recognition from experts, especially given by bodies as highly-recognized as the Academy Awards, the Oscars.

The question that most people wonder about is this: what are the financial benefits of winning big especially from award-giving bodies like the Academy? Most importantly, what does it mean for film producers, financially, to nab this highly-sought acknowledgment?

For starters, Oscar winners don’t get cash prizes. Instead, they receive a swag bag worth hundreds of thousands of dollars. While these may seem less grand, the gold rush from being recognized by the Academy comes after this milestone.

For instance, the earning potential even for movie producers of small-budget films doubles after the awards night. Movie houses and cinemas across the world will take advantage of their newly won popularity by running and re-screening the winning films to sell more tickets – and this means millions of dollars from additional gross ticket sales.  The gold mine that is the box office will be followed by increased DVD sales, international television streaming franchises, and media franchising demand not just in their home countries but from around the globe.

Everything that comes after an Oscar victory can easily be translated to an expected growth in demand from actors and filmmakers when choosing where to take their next masterpieces.

For instance, when the company, Open Road Film, won their first Best Picture for “Spotlight” in the 2016 Oscars, the bragging rights of winning big and being recognized by the Academy have boosted the film producer and company’s brand image. Similarly, in 2009 Academy Awards, sleeper hit “Slumdog Millionaire” went from earning $44.7 million in domestic box office before Oscar nominations to bringing home additional $100 million (approximately) after its Best Picture win. In this year’s edition of the awards show, the Guillermo del Toro-directed sci-fi film “The Shape of Water” won the top accolade. As experts are predicting, it may well pull off dramatic box office growth over the next few days or even weeks following the victory.

Transportation industry: Big changes we will see in the future

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With the technology that the world has now, it’s not hard to imagine a future where anything is possible. This idea is true for most industries out there, especially when it comes to the transportation sector. Here are the big innovations that you should expect in the coming years and how it will transform the transportation industry as you know it.

Self-driving vehicles

As early as 2016, the world has already caught a glimpse of the future in the form of Tesla’s autonomous cars. In the future, day-to-day vehicles will be driving autonomously, that means, without human intervention.

While there are already car makers that are starting to take the first steps like Mercedes and BMW, by 2020, over 10 million self-driving vehicles are expected to cruise major highways not only in the U.S. but around the world.

Drone air taxi

You’ve read that right. Recent collaboration efforts led by Volocopter tested the possibility of an aviation-type taxi service that will hopefully introduce the concept of unmanned flying vehicles in the future’s commuting and transportation system.

Aside from removing the worries of heavy traffic and other on-road obstacles especially in megacities, it’s a faster and more effective means of taking passengers from one place to another.

Unmanned cargo transport

It’s not only land transportation that is expected to get an upgrade in the future – even cargo ships will not need human crew onboard, making it cheaper and providing more room for cargo.  Through a land-based control hub, multiple ships can be remotely controlled wherever they are in the world. The vision is expected to go beyond transporting goods as it’s also expected to be applied in commercial shipping.

Economic pillars of the Cayman Islands

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About 290 kilometers northwest of Jamaica and 160 kilometers south of Cuba, lies the British Overseas Territory of the Cayman Islands, one of the world’s leading offshore investment and financial services centers recognized by the biggest players in the global finance industry. The islands encompass three major regions: Little Cayman, Cayman Brac, and the Grand Cayman.

Aside from being a tax-efficient jurisdiction favored by giant multinational corporations and wealthy individuals, the Cayman Islands has a lot more to offer. Local residents are engaged in numerous industries and are all helping the region diversify into newer frontiers. Here are some of the sectors that have significantly helped boost the islands’ growing economy:

Tourism

Located in the Western Caribbean Sea, the Cayman Islands is a popular destination for international travelers. The largest island, Grand Cayman, is known for its pristine beach resorts and mesmerizing diving and snorkeling spots. On the other shores, Cayman Brac is a launch point for other activities like deep-sea fishing excursions. The smallest island, Little Cayman, is a sanctuary of diverse wildlife and is home to several endangered species such as iguanas and seabirds.

Banking

Banking in Cayman is a flourishing sector, thanks to multinational bankers that continuously rely on the region’s efficiency and client-centered policies.  Recent records reveal that there are 140 foreign banks currently operating in the Cayman Islands, and only 18 banks are domestic. Most of these banks are either branches or subsidiaries of international firms from Canada, United States, Europe, and Asia.

Insurance and Finance

The Cayman Islands is an important player in the global financial market, allowing legal and efficient transactions between the users, and their investment capital and financing providers. Thanks to its client-focused market leadership in the financial sector, the islands continue to attract new international clients from the developed world.

REPOST: The World’s 30 Highest-Paid Celebrities Under 30

In the world of show business, getting that big break is tough. However, once fame is successfully unlocked, becoming ultra-wealthy even at a young age also becomes a very inevitable (and natural) outcome. Take a look at Hollywood’s richest young celebrities (30 and under) as published on Forbes:

In 2010, Abel Tesfaye started releasing free mixtapes under a mysterious moniker, The Weeknd. You can still listen to his music for free, but the 27-year-old gets a hefty paycheck.

The Weeknd is the world’s highest-paid celebrity under 30, earning $92 million in the year leading to June 1, 2017, before taxes and fees. The Weeknd ranked sixth on the FORBES Celebrity 100, our list of the 100 highest-paid celebrities in the world.

Despite clocking 3.2 billion streams in our scoring period, most of his eight-figure haul came from an estimated $75 million touring advance. As The Weeknd told FORBES, the entertainment economy has evolved. “We live in a world where artists don’t really make the money off the music like we did in the Golden Age,” says the Weeknd. “It’s not really coming in until you hit the stage.”

Fellow Canadian Justin Bieber takes second place. Bieber graced the cover of FORBES in 2012 when he was barely 18 and made the Celebrity 100 with $53 million. The 23-year-old pop star shows no signs of slowing down, collecting a whopping $83.5 million.

British songstress Adele, who turned 29 this past spring, rounds out the top three with $69 million. Her album 25 was the bestselling album of 2016 with 1.73 million copies sold, even though it was released in 2015.

Together, the 30 highest-paid celebrities under 30 earned $1.24 billion combined between June 1, 2016, and June 1, 2017, before management fees and taxes. Earnings estimates are based on figures from Nielsen, NPD Bookscan, Pollstar, Box Office Mojo, Songkick, D’Marie and IMDB, as well as interviews with industry insiders and sometimes the stars themselves.

Eleven of the cohort barely made the cut at 29 years of age. Twenty-year-old Kylie Jenner is the youngest of the bunch with $41 million, ranking 10th overall. The most junior scion of the Kardashian-Jenner clan is also new to the ranks of the world’s highest-paid celebrities, as are many of these young entertainers, including 24-year-old Chance the Rapper (No. 24, $33 million).

Continue reading HERE.

Three tech companies that are redefining modern living

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The dawn of technology brought forth innovations that have not only improved people’s way of life but have transformed how the world sees the future. Today, we’re witnessing an era of boundless opportunities, and that is all thanks to the game-changers, the powerful companies, and institutions that broke the limits of not only our imagination but of our perception of reality as well.

Here are some of the most influential and powerful companies that continue to imagine, innovate, and beat the odds.

  1. Facebook

With over two billion active users every month, Facebook is one of the fastest growing tech companies in the world and its influence have contributed to a global avenue where people from every part of the continent can interact with one another with a single click. Nearly a staple in most portfolios—including offshore investments—this social media giant has taken on other business ventures beyond the platform, investing in different innovations like virtual reality and augmented reality technology.

  1. Microsoft

As a resident member of the Fortune 500, Microsoft’s influence in the tech industry remains dominant even after years since it was established. Aside from the company’s massive investments in the cloud computing technology, its mission of making the world a better place by focusing most of their assets of corporate and social responsibility with two primary goals: through the power of technology, protect human rights and save the planet.

  1. Tesla

Tesla is an emerging that has been making headlines because of its visionary and oftentimes ambitious projects. Despite the early failures, this tech giant’s role in making environmentally-friendly technology available to everyone has made it one of the most important front-runners of future tech. The company focuses on different projects committed to social responsibility: solar-panel manufacturing, sustainable energy storage, to name a few.

Factors that influence the cost of producing digital music

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Technology has transformed the way music is produced, with new formats emerging in almost every decade. Gone are the days when buying cassette tapes, CDs, and Vinyl was the only means of measuring the financial strength of recorded music. The advent of digital music production made it easier for artists and record labels—both mainstream and independent—to be more creative with their work without burning a hole in their pockets. The very same technology has also allowed smaller musicians to become adept at recording, mixing, and eventually, distributing their own tracks—effectively democratizing popular music. The likes of iTunes, Youtube, and increasingly, Spotify, completely changed the game in the business.

However, the creation of an album is still a costly endeavor regardless of how advanced technology has become, and this is especially true for those who really want to release high-quality tracks. As such, one of the most important factors to consider when producing an album is the production cost itself. Here are some of the main factors that may dictate how expensive an album will become:

  1. The cost of studio time

A professional studio is where most of the action happens, and is therefore, an essential part of the whole process. Today, music recording is way cheaper and more accessible than ever, all thanks to relatively affordable but highly developed equipment and facilities. However, the time spent in a studio varies widely.

Sometimes, a musician spends more than a year to complete a full-length album which includes the editing, mixing and mastering. In other cases, musicians are charged based on either a “per hour fee” or “flat rate,” for an amount of $40 to $50/hour and an average cost of $5,000 and up to complete their recording session.

  1. Music video production

Globally, there are billions of people streaming on different social media platforms every day, mainly Youtube, Facebook, and Instagram. In fact, most of the most popular celebrities like Justin Bieber, Psy, and Luis Fonsi have gained billions of audience and made millions of revenue out of Youtube alone.

Creating a music video is probably the best promotional method to increase the popularity a certain song. However, music video production can be very time-consuming and often costly—unless very simple methods and visuals are used. The major expenses artists will have to consider are basically production equipment, props, the location/venue, talent, and crew.

  1. Producer fee

Hiring a music producer has a lot of perks but can make a big impact on the budget. They are one of the most important elements within the music business, hence the very high price tag. If you’re an independent recording artist who aim for a successful album, working with a professional music producer is a great advantage for you, as her or she has a larger network to help increase the marketability of your album. Technically, a producer is most likely responsible for selecting a song, talent coaching, and overseeing the entire recording sessions and album production.

 

REPOST: ​Vinyl sales show strong increase as digital music sales continue to drop

Despite the growing shift to streaming services for music listening (which put digital and CD formats in massive decline), vinyl sales are surprisingly keeping physical music relevant. According to Nielsen Music, nearly 10 million vinyl albums have been sold this year, so far. Read more on MixMag:

Nielsen Music, the information and sales tracking system, has released its Q3 report and found that this year’s vinyl sales have already surpassed 2016’s numbers with Q4 still to come, according to Billboard.
After analyzing data from album sales in the United States, Nielson revealed that both physical and digital sales have fallen, with the one exception of vinyl sales. CD sales fell 19.9 per cent and digital sales fell 19.5 percent, but vinyl sales increased by 3.1 per cent, with close to 10 million units sold.

As digital music sales continue to drop, streaming numbers continue to climb at a staggering pace. In the past nine months audio and video streams hit 442.44 billion, an increase of 40.5% from 2016.

In other vinyl related news, Discogs is growing strong as well, having recently passed the 9 million mark for releases logged in it’s online database. Discogs COO Chad Dahlstrom touched on how this reflects the current market:

“What we’re experiencing in the growth of contributors and submissions to the Discogs Database only echoes the thriving passion for music’s physical formats. The Discogs Database mission will never lose focus on preserving physical releases in any format imaginable from every part of the world.”

Judging by these numbers, it’s clear that streaming platforms are leading the music industry, while vinyl is keeping physical music relevant.