The popularity of the Social Media and other online networking platforms gave rise to influential online personalities, also known as “influencers,” who use their massive followings to promote their ideas, share their skills, or even empower people to move and make a difference.
Different influencers represent specific niche, creating content for a particular demographic or social group. Having this access to a particular audience gives them the power to reach the people who actively consume their content – and this particular structure makes influencer marketing a great tool when it comes to online marketing, even for small businesses.
In fact, many companies who made it into the top have sought the help of influencers to promote their brand to their target market. Small or big enterprises have their options when choosing their influencer marketing strategy based on their budget: investing in micro-infuencers or large-scale influencers.
However, investing in influencers to promote your brand is not as simple as paying someone with an impressive number of followers to mention your product or services. The first challenge that you might encounter is how you can reach out to them. While it’s easy to talk to lesser-known influencers, their more popular counterparts with over 100,000 followers may not be as accessible.
Choosing the influencers to promote your products should also be properly considered. The most important things to keep in mind is the quality of the influencer’s content. Additionally, the ideas that they represent should also align with your brand.
Lastly, credibility and validity should also be taken into consideration and this is where research will help the most. Bots, spam, and followers from fake accounts often make up a relatively large percentage of their list so make sure to check for a “verified” icon on their profile.