Music has been a big part of our everyday life and in fact, we can no longer imagine a world without it. However, not everyone knows that before we get to enjoy the latest single from our favorite singer, artists, and producers have to put a lot of work, time, and financial resources into every creation just to complete one masterpiece. Here are the singles that went above and beyond to earn them the title as the world’s most expensive music videos of all time.
1. “Scream” (Michael Jackson and Janet Jackson)
The production cost of this legendary music video by the Jackson siblings reached a nearly $11 million, adjusted for current prices. The straight out of science fiction single is from Michael’s album, HISTORY: Past, Present and Future, Book I – and its elaborate and black and white sci-fi themed set has fascinated fans and audience from around the world. The plot of the video expressed the Jackson siblings’ reaction towards how the media have been portraying them during that time.
2. “Black or White” (Michael Jackson)
The King of Pop’s interesting and controversial 11-minute video also topped the charts for the most expensive music video of all time for its $6.9 million production cost. The single was from Jackson’s album, Dangerous, and it was introduced to the public on all music channels at the same time, in 27 countries with an estimated viewers 500 million.
3. “Express Yourself” (Madonna)
Several of Madonna’s singles have actually made it as top placers for the most expensive music videos in the world (Die Another Day for $7.9 million, Bedtime Story costing’s $7.7 million). The producers of Madonna’s sci-fi inspired single “Express Yourself” have reportedly spent $9.4 million (adjusted for inflation) and it was actually the most expensive music video ever made back in 1989. The music clip showing the singer in a masculine yet sexually charged fashion was directed by David Fincher and the plot was based on the German film, Metropolis.
While music videos have been proven to influence a song’s (or album’s) music sales, their production cost will not necessarily dictate their actual commercial performance. How the music translates to listeners’ taste will eventually decide if it will become a hit or not. Lavish and highly creative videos, however, may add prestige to the artists and production teams behind them.