Social Media have provided many important resources for millions of people, especially for artists who wish to hone their craft and at the same time, create better earning opportunities to support their passion. Youtube, for example, has been an essential space for up-and-coming musicians.
On this online space, artists can cover songs, put out their own music, and successfully build a solid following and attract millions of crowd around the world without leaving the comfort of their home studios. Let’s take a look at some of the different ways musicians make money from Youtube:
- Drive as much traffic as possible
Before thinking about earning from your videos, it’s important to focus first on the primary piece of the million-dollar puzzle: your audience. How? Increase views and drive more traffic to your page.
For starters, by making some changes in your Youtube channel’s setting menu , new viewers can have instant and easy access to your videos. It also helps A LOT to include tags and fill in the Genre and Location sections to effectively take advantage of Youtube’s current tag trends, allowing old and new viewers to find your page through popular search keywords.
- Allow ads on your videos.
Make sure you have properly set up the right video monetization settings in your page. Different ads make different money, and carefully choosing the ones most appropriate to your music genre can make a big difference.
For instance, Skippable Video Ads can be perfect for musicians because these can only play for a few seconds and users can have the option to skip the sponsored message or keep on watching. Putting this decision in the hands of the viewers-slash-fans is important and it can still earn you some decent dollars.
- Ensure fan retention through subscriptions.
Ask your fans to subscribe to your channel after the end of every video. The Subscribe button serves this purpose of notifying your viewers/subscribers/fans of new contents and updates on your music. In addition, add descriptions and annotations on your videos for more interactive contents.
- Offer merchandises and services.
Having built a sizable fan base, it is perfect opportunity to use your own channel to promote related merchandises and services, such as custom-designed t-shirts, accessories, performance bookings for special events, and even your independently produced albums! Earnings will not come directly from Youtube, but the platform will significantly help you market your products or services.